Everything you need to compete
Real Competitor Data
Every brief is built on scraped data from top-ranking pages — real headings, word counts, readability, and link counts. Not AI guesses.
Keyword Metrics
Get search volume, CPC, competition level, difficulty score, and monthly trend data baked into every brief.
AI-Generated Outline
Get a structured H2/H3 outline tailored to your content type — blog post, listicle, how-to guide, comparison, and more.
Meta & URL Suggestions
Receive optimized title tag, meta description, and URL slug with character counts and one-click copy.
Questions & Related Searches
Get People Also Ask questions and Google's related searches to cover the full topic landscape.
Enhanced Benchmarks
Target word count, readability, internal/external links, images, and schema usage — all from real competitor pages.
Content Editor & Scoring
Write directly in our editor and get a real-time optimization score based on your brief — topics, headings, keywords, readability, and more.
AI Content Generator
On Pro and Agency plans, generate a fully structured, score-optimized article from your brief in one click — then review and apply it to the editor.
How the Generator Works
From live SERP data to a fully structured SEO brief in under a minute.
Configure Your Brief
Enter your keyword, choose country, language, content type (listicle, guide, how-to, etc.), and add secondary keywords.
Scrape & Analyze Competitors
We fetch live SERP results, scrape the top 10 pages for real headings and metrics, and pull keyword data — all in parallel.
Generate Your Brief
AI synthesizes the real competitor data into a complete brief with outline, topics, questions, meta suggestions, and benchmarks.
Write & Optimize
Open the content editor and write your draft manually — or let the AI Content Generator produce a fully optimized first draft from your brief in seconds. Your score updates in real time as you refine.
Brief Capabilities
Everything your writers need to create content that ranks — backed by real data.
Built on Real Ranking Data
Volume
12,100/mo
CPC
$4.50
Competition
High
Difficulty
68/100
Target Words
2,800–4,200
Avg Headings
22
Readability
7.4 FK
Avg Images
14
Int. Links
23
Ext. Links
8
Schema
70%
Complete Briefs, Ready to Write
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AI Content Generator
Generate a fully optimized article from your brief in seconds
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We tested each platform across ease of use, pricing, and scalability to give you a clear picture of which tool fits your needs.
Asana offers strong task dependencies and Gantt chart views. Its free plan supports up to 15 users with unlimited tasks.
Brief Generator FAQ
What is an SEO content brief?
An SEO content brief is a structured document outlining headings, topic coverage, search intent, keyword metrics, content benchmarks, and meta suggestions — everything a writer needs to create content that ranks.
How is this different from ChatGPT?
ChatGPT generates content without SERP awareness. Serplight scrapes live Google results and the actual ranking pages first, then uses that real data to generate a brief with accurate benchmarks, competitor heading structures, and keyword metrics.
Is the data scraped from real pages?
Yes. We scrape every top-ranking page for real headings (H1–H3), word counts, readability scores, internal/external link counts, and schema markup. Nothing is estimated or AI-guessed.
What content types are supported?
You can choose from Blog Post, Ultimate Guide, Listicle, How-To Guide, Comparison, Product Review, and Case Study. The AI adapts the outline structure to match your selected format.
Can I export the brief?
Yes. Export as PDF or CSV with all sections included — keyword metrics, outline, benchmarks, topics, questions, meta suggestions, competitor analysis, and writer directives.
What is the content editor?
The content editor is a built-in writing tool that lets you draft content directly from your brief. It scores your draft in real time across 7 categories — word count, topic coverage, heading structure, keyword usage, questions answered, readability, and technical elements. Your progress auto-saves as you write.
How does the real-time scoring work?
As you type, the editor analyzes your content against the brief targets. Topics and keywords show as colored chips (green = covered, gray = missing). Headings are fuzzy-matched against the recommended outline. Word count, keyword density, and readability are calculated client-side for instant feedback — no API calls needed.
Can I generate the full article automatically?
Yes — on Pro and Agency plans. Click "Generate with AI" in the editor and we'll produce a fully structured article built from your brief: every topic covered, outline headings matched, keywords at the right density, and readability tuned for web. The draft appears in a side panel for you to review before applying it to the editor. Pro plans include 20 generations per month; Agency plans include 50.